Economic vector 2020 1(20)Download issue
ANALYSIS OF THE INFLUENCE OF DIGI- TAL ECONOMY ON THE SERVICES MARKET IN THE RUSSIAN FEDERATION
Author(s): A.V. Shaptala
The article presents various characteristics of the modern services sector, which are formed under the influence of scientific and technological progress and organizational innovations. Based on the inductive approach, the author generalizes the argumentation presented by Russian and foreign researchers regarding the digitalization potential of individual segments of the service sec- tor. The findings on the opportunities that open up to the service sector with the development of digital technologies are based on the analysis of high-quality information and expert assessments. As an element of scientific novelty, the author substantiates the directions of using digital technologies to im- prove the activities of companies in the service sector.
INVESTMENT ACTIVITY: PROBLEMS OF GROWTH OF THE NATIONAL ECONOMY
Author(s): V.A. Chernenko, K.I. Fedorov, S.V. Fedorova
The article analyzes the impact of investment activity on the development of the Russian economy. Factors that influence decision-making in the investment sphere are considered. The relationship between fixed capital investment and economic growth is determined, as well as the amount of fixed capital investment required for GDP growth. The factors that have a negative impact on the investment climate and the main reasons that hinder the growth of investment in the economy are identified. Investment activity is considered as one of the most important aspects of the state's socio-economic policy and the successful functioning of elements of the financial system. The special role of project Finance as a progressive form of investment activity, an important element without which it is impossible to systematically transform the economy and ensure its growth, is highlighted.
AGROMARKETING AS AN INSTRUMENT FOR INCREASING ECONOMIC STABILITY OF ENTERPRISES OF THE AGRICULTURE OF RUSSIA
Author(s): N.V. Kozlova, A.M. Petimko
The article is devoted to the problems of increasing the stability of enterprises in the agricultural sector of the Russian economy. The relevance of using agro-marketing in the current conditions of agroeconomics is emphasized. The place of the agricultural sector in the structure of the Russian economy is shown. The types of enterprises with a certain degree of economic stability, operating in adverse, sometimes destructive conditions of the Russian agro-industrial complex, are presented. The results of the analysis of modern agribusiness with the typification of the causes of a negative trend are presented. The vector orientation, configuration and priorities of the state agrarian policy in the long term are determined. The issue of the national project "Development of the agroindustrial complex" is touched upon. The essence of the implementation of the State Program for the Development of Agriculture from the perspective of the sustainability of today's agricultural sector of the economy is revealed. The rationale for the use of agromarketing tools aimed at increasing the stability of the functioning of agribusiness enterprises, increasing the competitiveness of agricultural products, both in the domestic and foreign markets, is given. The specific features of agromarketing are considered. The main provisions are formulated that reveal the essence, peculiarity, and the prospect of using agromarketing by agribusinesses. The factors are compiled that determine the application efficiency of agromarketing to agricultural enterprises.
SCOPE OF APPLICATION, STATUS AND PROSPECTS FOR THE DEVELOPMENT OF INNOVATIVE LEASING
Author(s): M.V. Raiskaya
The article reveals the relevance of leasing in the context of comparison with credit, as well as the presence of some features of the development of the domestic economy. The mechanism of the use of leasing in the activities of economic agents is considered, its role in financing innovative activities and ensuring the technological competitive ad- vantage of enterprises is indicated. The historical context of the development of leasing in Russia as a type of entrepreneurial activity is disclosed. The existing approaches to the definition and understanding of the content of the category of “innovative leasing” are generalized and classified from the standpoint of considering innovative leasing according to the criterion of classifying it as the implementation of a particular type of innovative activity. The analysis of the development trends of the leasing services market and its structure. The problems and opportunities of regulatory regulation in the field of the implementation of innovative leasing have been identified, allowing to gain an idea of the prospects for its development.
IMPROVEMENT OF MANAGEMENT OF INDUSTRIAL PROPERTY COMPLEXES IN THE CONDITIONS OF MODERNIZATION OF THE RUSSIAN ECONOMY
Author(s): V.S. Merkusheva
The article presents the results of a study of methods for managing property complexes under conditions of dynamic changes in the external environment that take place during the period of economic modernization. The author uses a combination of an inductive approach and phenomenological philosophy, on the one hand applying the general management methodology to the specifics of industry property complexes, and on the other hand making generalizations based on the opinions of individual experts. The findings are based on the arguments of Russian and foreign researchers regarding property management methods. The scientific novelty of the proposals developed by the author consists of a grouping of factors affecting the adoption of management decisions in relation to the property complex, and justification of the criteria for the formation of the final complex of these decisions.
PROSPECTS FOR THE DEVELOPMENT OF ECO-INDUSTRIAL PARKS IN THE RUSSIAN FEDERATION BASED ON THE USE OF CONSULTING SERVICES AND AUTOMATION
Author(s): M.A. Liubarskaya, D.A. Yaroslavtsev
Ensuring the safety of the environment and the involvement of secondary resources in industrial circulation is an extremely important task for modern society. Every year in large cities, the population increases and new industries appear, which entails an increase in waste. In modern conditions, there is a need for the formation of eco-industrial parks as highly efficient complexes for the conservation of material and energy resources and the formation of a closed-loop economy. The conclusions made by the authors are based on the argumentation of Russian and foreign researchers regarding waste management methods. The scientific novelty of the proposals developed by the authors is to determine the role of automation and the use of consulting services in the development of eco-industrial parks in the Russian Federation.
ROLE OF EQUIPMENT RENTAL SERVICES IN DEVELOPING THE SPHERE OF EVENT MANAGEMENT
Author(s): K.O. Kandeev
The article considers the current state of the rental sector of equipment for organizing events. The author uses the deductive method, applying the general principles of modern services market functioning to a specific segment of equipment rental for organizing events. The findings are based on an analysis of qualitative information and the opinions of Russian and foreign researchers. A generalization of the research results showed the availability of free niches in the market for rental services of Russian-made equipment and the prospect of new companies entering it. As a scientific novelty, it should be noted that the author justified the multidimensionality of the impact of the availability of rental professional equipment on the development of the market for services for organizing events and leveling the state of the sociocultural environment in the regions of the Russian Federation.
RUSSIAN OIL AND GAS COMPLEX: MODERN STATE
Author(s): I.F. Zhukov, E.V. Korovin
The present paper contains a description of main stages of the evolution of the Russian oil and gas complex in the post-Soviet period. The problems of the transition of the national oil and gas complex to market economy within Russian borders are described. The modern organizational structure of the oil and gas complex is analyzed. Differences between organizational structure of gas and oil industries are described. An analysis of the modern problems of the oil and gas complex and main trends of its development is given. The most important internal problem of the oil and gas complex at the present stage is decrease of the quality of natural reserves.
METHODOLOGICAL APPROACHES TO ASSESSING THE LEVEL OF CORPORATE MARKETING MANAGEMENT
Author(s): E.A. Shchetinina
The article is devoted to the issues of theoretical and methodological support of the process of organization and management of corporate marketing as a systematic activity for choosing the market behavior of an enterprise in order to increase its competitiveness and sustainable development. The main methodological provisions for the formation and evaluation of the level of market- ing management are formulated, and the main blocks for managing this process are identified and described in terms of content. A methodological approach is proposed to evaluate the parameters that make up a comprehensive assessment of the level of management, taking into account their significance. The conclusion is substantiated that such blocks as the concept, technologies and qualification of managers in the field of marketing are of the greatest importance for domestic enterprises, and the overall level is below average, but this largely depends on the industry and the level of consumer demands.
SOCIO-ECONOMIC AND MARKETING RISKS OF TECHNOLOGICAL ENTREPRENEURSHIP
Author(s): M.S. Starikova, E.D. Schetinina, E.N. Chigova
The relevance of the article's topic is determined by the need for a technological breakthrough in the Russian economy, which is based on the activation of entrepreneurship in the innovation sphere. The essence of technological entrepreneurship, its goals and objectives, as well as specifics are clarified. The classification of risks of technological enterprise is given and their content is considered. A mechanism for managing risks associated with entrepreneurship in the field of high technologies is proposed, taking into account a number of factors of the new economy, marketing, social responsibility of business, and the development of special institutions for insurance of high-tech risks.
CHARACTERISTICS AND ANALYSIS OF CARGO TURNOVER OF SEA PORTS OF THE AZOV-BLACK SEA BASIN AS A COMPONENT OF CARGO BASE OF SEA PORTS OF RUSSIA
Author(s): D.Y. Salko, V.M. Aristov
The article gives a brief description of the sea ports of the Azov-Black sea basin, considered their importance for the Russian economy. The cargo turnover as a component of the cargo base for several years is analyzed; the main trends and causes of change are revealed.
METHODICAL APPROACH TO AS- SESSING THE POTENTIAL OF THE TAR- GET ENTERPRISE FOR MERGING OR ACQUISITIONS
Author(s): N.V. Rozumnaya
The current state of the M&A market in Russia and trends in its future development are considered, the advantages and disadvantages of the integration strategy com- pared to the organic growth strategy are analyzed, and a methodological approach to assessing the potential of the target company in the integration process (mergers or acquisitions) is proposed.
THEORETICAL AND METHODOLOGICAL APPROACHES TOWARDS MODELLING OF THE STRUCTURE OF NATIONAL SECURITY
Author(s): M.V. Rukinov
The paper analyzes the place of the national economic security within the system of national security. It is demonstrated that the basic legal acts of Russian Federation in the field of national security have important methodological problems that hinder the implementation of an effective system of national security. Main types of national security are identified. A system of interactions between them is built. The structure of the national economic security is corrected. The concept of the value security as the ability of the national economy to produce and dis- tribute a sufficient amount of added value is introduced. Recommendations for amendment of the legislation of Russian Federation in the field of national security are formulated.
ECONOMIC POLICY: NATURE AND PROBLEMS
Author(s): A.V. Prolubnikov
The present paper contains a critical analysis of the main approach towards the nature of the economic policy. It is demonstrated that the economic policy is determined by the institutional model and is oriented towards the optimal place of the national economy within the global system of division of labor. An analysis of existing approaches towards the formation of the list of the tasks of economic policy. Recommendations for the list of the tasks of economic policy are formulated.
FORMATION OF A POSITIVE IMAGE OF AN ENTREPRENEUR IN THE RUSSIAN SOCIETY
Author(s): V.V. Chernykh
The formation of a socially-oriented market economy in Russia is possible only with the intensive development of entrepreneurship in each of the regions of the country. In 2018, in order to strengthen entrepreneurial activity and increase a number of small and medium-sized businesses, the Government of the Russian Federation adopted the National Project “Small and Medium-Sized Enerprises and Support for Individual Entrepreneurial Initiative”. The National Project list of activities to promote entrepreneurship is not exhaustive and may be supplemented by a number of others borrowed from the practice of foreign countries. Developed by the author list of activities can contribute not only to formation of a positive image of an entrepreneur in the Russian society, but in general also lead to an increase in the efficiency of business activities in Russia.