Архив

Economic vector 2021 3(26)

MANAGEMENT OF PRODUCTION PRO- GRAMS AS A TOOL FOR SUCCESSFUL IMPLEMENTATION OF INVESTMENT PROJECTS IN THE GAS INDUSTRY
Author(s): E.D. Iavorskii

The article discusses the current characteris- tics and prospects for the development of the world energy market, as well as factors affecting the current market conditions. The key parameters have been identified that have a key impact on the formation of the characteristics of energy companies. The analysis of the fundamental goals and objec- tives of the management sector of Russian companies in the gas industry is carried out. The place, role and significance of produc- tion programs for the development of Rus- sian companies in the gas industry have been determined. Harmonization of the management of the hierarchy of industrial relations in the formation and implementa- tion of production programs is considered as a tool for the effective implementation of in- vestment projects in the gas industry.

Keywords: energy market, gas industry, development prospects, production pro- grams, production management, investment projects.

ANALYSIS OF THE PROBLEMS OF INDUSTRIAL DEVELOPMENT IN THE CONTEXT OF THE CHALLENGES OF THE INNOVATIVE ECONOMY
Author(s): M.S. Starikova, L.V. Usatova, E.D Gyamfi

The article summarizes modern problems and ways to improve industrial development in Russia, taking into account the challenges of an innovative economy. A comparison is made between the planned in the Strategy for the Innovative Development of the Russian Federation for the period up to 2020 and the actually achieved indicators reflecting the state of the industry. The conclusion is made about the low level of implementation of the Strategy and the need for further programmatic and methodological support for transformations, taking into account the guidelines of neo-industrialization.

Keywords: industrial development, innovative economy, innovative development strategy, level of industrial development, problems of industrial development, factors of industrial development.

ECONOMIC SECURITY OF THE RUSSIAN OIL AND GAS INDUSTY IN THE CONDITIONS OF ENERGY TRANSITION
Author(s): V.A. Plotnikov, V.I. Babenkov

The paper describes threats that the Russian oil and gas industry faces due to the transition to a new energy paradigm. It is demonstrated that the level of these threats depends on the time of this transition. Level of these threats will be different for oil and gas industries. Recommendations for adaption of the Russian oil and gas industry to the new energy paradigm. It is demonstrated that the development of alternative energy in our country will be auxiliary.

Keywords: oil and gas industry, economic security, new energy paradigm.

IMPLEMENTATION OF DIGITAL INSTRUMENTS IN MARKETING AND OPERATING ACTIVITIES OF A HOTEL ENTERPRISE IN ORDER TO IMPROVE THE QUALITY OF PROMOTION AND PROVISION OF SERVICES
Author(s): A.L. Zelezinskii, O.V. Arhipova, O.M. Aseledchenko

The article discusses modern digital tools that can help hotel companies improve the quality of services provided and improve the efficiency of promotion. The authors identified the main trends in changing the behavior of the population under the influence of external and internal factors in the development of the hotel business, identified the leading digital technologies in the hotel business, presented their hierarchy, identified digital technologies as part of the hotel business product. The article also substantiates the use of digital technologies in hotel promotion and shows the effectiveness of introducing key digital tools into the activities of enterprises in the hospitality industry. It is concluded that digital technologies improve the quality of hotel services and increase hotel brand awareness. When selecting certain technologies, it is necessary to accurately determine the goals that the technology will cover, to research your target audience, the market of competitors, take into account that the hiring of competent specialists or a consulting firm will be in demand for the implementation of digital technologies in a hotel.

Keywords: digital technologies, hotel business, quality of hotel services, hotel promotion, implementation of digital tools in hotel processes.

ANALYSIS OF THE PROCESSES OF INVESTING FIXED CAPITAL AS A DRIVING FORCE OF THE DEVELOPMENT OF THE RUSSIAN INDUSTRY
Author(s): E.D. Schetinina, M.S. Starikova, S.N. Ignatov

The article analyzes the factors that impede the development of the processes of investment of fixed capital in the Russian industry. It is substantiated that the forces restraining the modernization, renewal of fixed assets and the introduction of high technologies are mainly concentrated in the external environment of the industrial company. Based on the calculation of the coefficients of variation, the Herfindahl-Hirschman index, and growth indices, the article analyzes the influence of the policy of sanctions pressure, the level of diversification and regional differentiation of the Russian economy on the processes of investment of fixed capital. A noticeable negative impact of the sanctions pressure on the Russian economy was noted. It was expressed in a decrease in the growth rate of investment in fixed assets. The positive impact of reciprocal protectionism was expressed in an increase in the diversification of the Russian economy and a decrease in regional differentiation in terms of investments in fixed assets.

Keywords: investment in fixed assets, industrial development, investment deterrents, regional differentiation, economic diversification, sanctions pressure.

RESEARCH OF THE STRATEGIC ORIENTATION OF INNOVATIVE DEVELOPMENT OF THE REGIONS OF THE RUSSIAN FEDERATION
Author(s): S.V. Kupriyanov, K.S. Starikov, Togba Stephanie S.

The article summarizes the factors that determine the innovative development of regional economic systems. It was determined that the desire to diversify the sectoral structure should be based on an understanding of the role of construction as a sector of the economy, outstripping the development of the general economic situation. The hypothesis about the existence of a strong relationship between the volume of work in construction and the volume of output of innovative products in regional economic systems has been put forward and confirmed. In 2010–2018, there is a close relationship between the number of commercialized innovations and the volume of work in the construction industry in Russia. At the same time, the correlation between these parameters in various federal districts and subjects of the Russian Federation is not unambiguous. Russian regions are classified according to the strength of the relationship between these parameters. It is concluded that, mainly, in the border regions, construction is not associated with the development of innovative industries and innovative infrastructure.

Keywords: innovations, innovative activity in construction, correlation dependence, strategic orientation of innovative growth.

Problems and challenges of the modern fishing industry
Author(s): K.S. Koroleva, D.V. Khodos

The agricultural complex is an integral part of the structure of the agro-industrial complex of the region and includes a set of enterprises that carry out homogeneous activities related to fishing, fish farming and fish processing. The development of the fisheries complex contributes not only to the economic development of a certain subject of the Federation, but also to the entire economy of the country. The article considers the main challenges and problems of the development of fisheries, taking into account the interacting role of sectoral factors and the system of relations in the food market.

Keywords: organizational and economic mechanism, fishing industry, agricultural sector, development factors.

AN INTERTEXTUAL APPROACH TO THE ANALYSIS OF ADVERTISING SLOGANS
Author(s): J.V. Perlova

This article provides an overview of an intertextual approach to the analysis of advertising slogans, the effectiveness of slogans is estimated. Slogans are investigated from the standpoint of the theory of intertextuality. The relevance of the work is proved by the increasing interest to the advertising discourse based on the methodology of new research paradigms.

Keywords: advertising slogan, intertextuality, precedent phenomena, advertising discourse, creolized text.

Research of the essence and components of the logistics system
Author(s): E.V. Mazanko, A.G. Zelenkov

The article considers the concept of a logistics system, its relevance and significance in the modern world. To simplify and provide the most visual presentation of the material, schemes are constructed that give a general idea of the transport system, the functions of the transport and logistics system, and the basic principles of transport policy. In conclusion, the model of the transport and logistics system is described.

Keywords: logistics system, transport, transport system, model of transport and logistics system.

Evaluation of the economic effect from the introduction of the marketing information system in the activities of the transport company: methodical bases
Author(s): Botnaryuk M.V

Based on the studies, the author comes to the conclusion that modern conditions for doing business dictate new requirements, allocating as one of the most important components of success in competition and the effective use of information and analytical support.

The results of the study of literary sources and survey managers of transport companies made it possible to identify key directions for evaluating the effect from the introduction of the marketing information system in the activities of the enterprise. The formula for calculating the economic effect on the use of the marketing system, taking into account transaction costs and cyber risks.

Keywords: business digitalization, marketing information system, cyber risks, effect.

Features of the development of entrepreneurship in Russia
Author(s): N.O. Yakushev

Entrepreneurship from a socio-economic perspective is the basis for the development of the economies of countries. In this article, the goal is to determine the features of the development of entrepreneurship in Russia based on the analysis of small and medium-sized, as well as high-tech businesses. To achieve this goal, the following tasks were solved: the concept of "entrepreneurship" and the criteria that determine its small and medium form were clarified; analyzed the state of entrepreneurship in Russia; the main features of the functioning of Russian entrepreneurship are highlighted. The results of the presented study contribute to the development of the theory and practice of entrepreneurship, and also have practical significance for use by the authorities and management as analytical information in the preparation of regulatory and tactical-strategic documents for solving problems within the framework of the national project "Small and Medium-Sized Enterprises and support of individual entrepreneurial initiative".

Keywords: entrepreneurship; peculiarities; high-tech business; technologies; development; region.

TRENDS IN THE TRANSFORMATION OF DEPARTMENTAL LOGISTICS SYSTEMS IN THE CONTEXT OF A NEW TECHNOLOGICAL ORDER AND RISING GEOPOLITICAL TENSIONS
Author(s): A.K. Abramov, A.Kh. Kurbanov, E.N. Kruchinkina

The paper describes changes in models of functioning of economic agents in the digital economy. It is demonstrated that an important trend of the global economy is a partial rejection of globalization and increase of importance of local production. In this situation departmental logistics systems should replace purchases by implementation of efficient models of access of military organizations to resources, build up long term cooperation with commercial suppliers and contribute to development of national production of resources.

Keywords: logistics system, state procurement, outsourcing, public-private partnership.