Архив

Economic vector 3(46) 2026

Download issue

IMPROVING THE EFFICIENCY OF INDIVIDUAL HOUSING CONSTRUCTION DESIGN THROUGH BUSINESS PROCESS REENGINEERING IN BPMN NOTATION: SAVING TRANSACTION COSTS AND REDUCING TIME
Author(s): E.D. Pasechnik, A.S. Nasonova

The article examines methods for transforming business processes of individual housing construction (IHC) design in order to reduce transaction costs and shorten the investment and construction cycle. The necessity of applying reengineering and process visualization using the BPMN notation to identify bottlenecks at the documentation approval stages is substantiated. An optimized “TO BE” process model is proposed, which allows reducing time and financial losses at the stage of transferring design solutions between participants.

DEVELOPING STUDENTS' PROFESSIONAL COMPETENCIES USING THE BUSINESS STUDIO BUSINESS MODELING SYSTEM
Author(s): E.D. Pasechnik, V.A. Kaminsky, D.N. Kropotkin

The article addresses the current challenge of developing practical competencies among university students in the field of business process modeling and optimization within the context of digital transformation and import substitution policy. The author analyzes the modern Russian market of software for business process modeling, represented by such solutions as Business Studio, Kraftway Business Modeler, Comindware Business Application Platform, and PIX. The platform Business Studio is highlighted as a key tool most adapted to the tasks of the educational process and the requirements of the domestic business environment.

DIGITAL RUBLE: ADVANTAGES AND RISKS
Author(s): E.V. Seroshtan, V.S. Vodolazskaya

The article is devoted to the study of issues related to the introduction of the digital ruble in our country in the focus of the application of modern financial technologies in Russian practice. The results of theoretical research and generalization of expert opinion and specialists regarding the new stage of development of the national payment system, due to the transition to the mass introduction of the digital ruble, are presented. The prospects and advantages of the circulation of the digital ruble are considered. Special attention is paid to potential risks predetermined by established behavioral patterns in the format of a cautious attitude towards the introduction of the digital ruble, including due to insufficient financial literacy. Among the possible risks, the risk of liquidity shortage in commercial banks is highlighted, associated with a possible outflow of funds from customer accounts to the digital ruble. It is concluded that creating a secure environment for the introduction of the digital ruble, which ensures the protection of users' and platform participants' financial resources, data privacy, fraud prevention, and compliance with legal requirements, is an important factor in the introduction of a new form of money into the daily lives of citizens and businesses.

Features of cadastral registration of land PLOTS for individual housing construction in Russia
Author(s): A.M. Polikarpov, V.S. Merkusheva

The article examines the current state of cadastral registration for land plots designated for individual housing construction (IHC) in the Russian Federation. Based on a regulatory and statistical analysis, key challenges within this sphere are identified. To address these identified issues, the authors propose a comprehensive approach that integrates improvements to the legislative framework, the implementation of unified cadastral registration standards, the advancement of comprehensive cadastral surveying practices, the establishment of regional coordination centers, and the expansion of the functionality of digital platforms.

Open innovation in Russian business practice: strategies, tools, key capabilities of enterprises
Author(s): S.Yu. Pogozheva
<p style="text-align:justify;margin-bottom:0pt;line-height:1"><span style="font-family:'Arial';font-size:10pt">Technological acceleration and increasing product development raise the issue of boosting knowledge transfer between enterprises and between industry and science. Such collaboration is the basis of the concept of open innovation. Research shows that most Russian enterprises have not developed competencies in open innovation management and continue to rely solely on their own resources when innovating. However, there are exceptions, and in general, many are trying to master specific tools of open innovation. This paper presents an analysis of the main strategies and most popular open innovation tools currently used in Russian business practice. Based on a summary of published survey results on the innovative behavior of Russian organizations and scientific papers on the topic of innovative capabilities, key capabilities of enterprises in the field of open innovation are identified.</span></p>

INNOVATIVE POTENTIAL OF SMALL ENTERPRISES AND ITS ASSESSMEN
Author(s): S.M.Ergin, A.L. Chernyavaya

This article presents the results of an analysis of contemporary academic, domestic, and international research devoted to measuring the innovative potential required in contemporary filmmaking entrepreneurship. Despite the maturity of general innovation ideas, analytical studies substantiating the nature of enterprises' innovative potential under conditions of multidimensional internal and ongoing resource constraints are declining. This scientific discussion focuses on the innovative potential of the veterinary business. The aim of the article is to provide a comprehensive theoretical justification for innovative potential in contemporary small-scale entrepreneurship, to reveal its essence through the “process – result” dichotomy, and to propose conceptual guidelines for enhancing innovative activity. The scientific novelty lies in the systematization of empirical data, the identification of determinants, and the examination of indicators linking innovative potential to the performance of an economic entity.

THE INNOVATION-INVESTMENT PROJECT SUSTAINABILITY INDEX AS A MANAGEMENT TOOL IN CONSTRUCTION
Author(s): D.M. Kasatkin

The article substantiates the innovation-investment project sustainability index as an integral diagnostic and management tool for innovation-investment projects in construction. It is shown that a contemporary construction project generates a large array of heterogeneous signals which do not become managerial knowledge without aggregation and interpretation. The index synthesizes innovation, investment, organizational, digital, risk-oriented, and life-cycle data, reveals the imbalance between these contours, and supports the passage of project stage gates. The paper discloses the logic of subindex calculation, the role of the imbalance coefficient, the architecture of the digital dashboard, and the matrix of managerial actions. It is concluded that the index does not replace professional expertise, but structures managerial attention and increases the explainability of decisions.

INNOVATIVE CLUSTERS AND TECHNOPARKS: CREATING GROWTH POINTS AND ATTRACTING TALENT
Author(s): E.Yu Goncharova, I.G. Mishchenko, Yu. A. Doroshenko

Cluster theory emerged at the intersection of regional economics and innovation, reflecting the transition from the analysis of individual enterprises to the study of network structures. The article provides a comprehensive review of the role of innovative clusters and technoparks in the system of modern industrial policy and regional development. The theoretical foundations of the cluster concept are revealed, including M. Porter's ideas about the competitive advantages of territories and the "triple helix" model, which justifies the interaction between universities, businesses, and the government. The article analyzes the mechanisms of forming innovative ecosystems that ensure the growth of gross regional product, labor productivity, and investment activity. It examines international and Russian practices of forming innovative territories and identifies institutional and human resources factors of sustainability.

The Economics of Hybrid Formats in the Entertainment: transforming business models the Tabletop Role-Playing Game Industry
Author(s): A.O.Lebedeva, A.V. Lebedeva

This article analyzes the process of hybridization of tabletop role-playing games (TRPGs) as a key trend in the transformation of the entertainment industry. The study examines the economic foundations and prerequisites of hybridization, as well as practical monetization models for these projects. Particular attention is paid to the specifics of the development and adaptation of hybrid models in the Russian market, identifying key trends, opportunities, and structural limitations.

Development of an audit program for personnel selection and recruitment
Author(s): I.A.Konopleva, A.V. Gerasimova, I.K. Sidenko

The article is devoted to personnel audit, in particular, the selection and recruitment process, which is considered as an actual problem of personnel management. The study aims to improve the audit of personnel selection and recruitment by developing a formalized program. The article analyzes the existing definitions of the concepts of "selection" and "recruitment," proving their difference and consistency in the recruitment process. The authors propose a developed program for the audit of personnel selection and recruitment, as well as metrics and indicators for evaluating the effectiveness of personnel recruitment and selection processes

THE ROLE OF SOCIAL ADVERTISING AS A TOOL FOR PROPAGANDA OF HUMAN SECURITY CULTURE IN MODERN SOCIETY
Author(s): T.V.Karmanovskaya

Social advertising plays a key role in shaping public awareness, stimulating positive behavioral changes. It aims to strengthen moral and spiritual values, foster civil society, support government initiatives, and demonstrate social responsibility. This article examines the role of social advertising as a tool for fostering a culture of safety and risk prevention in modern society. It analyzes trends in the development of social advertising and its mechanisms of influence. It also focuses on regulatory and organizational issues in the context of information overload.

LIGHT INDUSTRY OF RUSSIA IN MODERN CONDITIONS
Author(s): M.B. Afaunova

The real sector of the Russian economy, under the influence of tough sanctions barriers that slow down the economic and production activity of industrial enterprises, is faced with a new economic reality, which makes it urgent to search for new ways of development. The object of research is light industry, one of the most import-dependent industries. The article examines the situation that has developed after the introduction of restrictions by unfriendly countries, and the heads of industry enterprises are forced to build new supply chains, which is a negative factor for manufacturers and consumers. At the same time, the domestic light industry has a chance to develop. After the departure of foreign brands, the vacant niche is gradually filled not only with the products of new foreign manufacturers, but also with clothes from Russian designers. The article shows the dynamics of the production index and the volume of shipped goods by types of economic activity of the domestic light industry from 2018 to 2024. Analysis of statistical data showed diverse industry results.

ARCHITECTURE FOR UNIFICATION OF INDUSTRIAL MONITORING DATA FOR DYNAMIC INTERINDUSTRY BALANCE
Author(s): A.B.Titov, V.N.Khurgina

The article develops an organizational and economic mechanism for data collection to support a dynamic input-output balance in near real-time mode, based on the principles of open architecture for industrial process control systems. It is demonstrated that the key limitation in implementing the concept of dynamic planning is not the mathematical apparatus, but the infrastructural fragmentation of industrial monitoring systems. An architecture is proposed that relies on standardization of component replacement interfaces, unified feature vectors for describing production processes, and a scalable data aggregation platform. An information exchange protocol is developed that ensures a balance of stakeholder interests through a mechanism of verifiable transactions. Results of simulation modeling confirm that the proposed approach reduces the response time of the planning system from 92 to 3.7 days while maintaining computational complexity and ensures a reduction in total cost of ownership (TCO) by 18-22%. The article contributes to the development of technical foundations for digital planning and can be applied in the creation of national platforms for monitoring industrial production.

ANALYSIS OF STABILITY FACTORS OF REGIONAL ECONOMIC SYSTEMS USING THE EXAMPLE OF RESOURCE-BASED, INDUSTRIAL, AND SERVICE INDUSTRIES OF THE RUSSIAN FEDERATION
Author(s): M.M.Kozlova, M.A. Barinov

This article presents a comparative analysis of the economic resilience of three types of regions in the Russian Federation, differing in their sectoral specialization: raw materials (Khanty-Mansi Autonomous Okrug - Yugra), industrial (Republic of Tatarstan), and service (Moscow). The choice of these regions is based on their representativeness within each of the identified types. The study's methodological basis is the classical localization coefficients and per capita production coefficients, traditionally used in regional economics to identify specialized sectors, supplemented by an analysis of budget revenue dynamics for the period 2019–2024. Together, these factors allow us to assess not only structural characteristics but also the variability of regional economic systems' responses to external shocks.

CURRENT COORDINATES FOR INFLUENCER MARKETING DEVELOPMENT IN TOURISM
Author(s): M.D.Suschinskaya

This article examines the potential and current results of using social proof channels to influence tourism selection in the digital space of social media. It analyzes the factors driving the decline in trust in social proof through the influence of opinion leaders. Two key factors and two basic approaches to overcoming the crisis of trust in influencers are identified, setting the current coordinates for the development of influencer marketing.

THE ROLE OF BEHAVIORAL ANALYTICS TECHNOLOGY IN DETECTING INSIDER THREATS IN THE CORPORATE ENVIRONMENT
Author(s): E.V.Seroshtan, A.S. Sivova

In this study, behavioral analytics is considered as a powerful tool for cybersecurity. The results of a theoretical study are presented, revealing the role of technology in identifying insider threats in the corporate environment. Current statistical data is analyzed, characterizing the dynamics of registered data leaks caused by internal violators both globally and in our country. The main types of insiders are identified, attention is drawn to behavioral indicators, and the strengths and weaknesses of behavioral analytics are shown, which should be taken into account when implementing it in the practice of Russian organizations in the context of compliance with the legal norms of the current legislation. The theoretical and practical value of the study lies in the generalization of relevant information and the possibility of using it to improve the security of confidential information from insider threats.

Assessing the Contribution of Education to GDP Growth and Labor Productivity (Case of Manufacturing Logistics in Russia)
Author(s): I.S.Izotova

In this paper, the problem of transforming human capital into a driver of economic growth in the context of the transition to a data-based economy is examined. Using the example of Russia’s manufacturing logistics sector, the contribution of education to GDP growth, labor productivity improvement, and the reduction of structural unemployment is assessed. The study is based on an extended Cobb-Douglas production function and the growth accounting method (estimating the “Solow residual”). The empirical foundation consists of Rosstat data and industry surveys carried out by CEMI RAS, HSE, and RANEPA for 2019–2025. It is established that the quality of human capital explains up to 45% of output growth in the sector; however, this potential is constrained by the obsolescence of educational programs and institutional imbalances. A direct correlation is revealed between the share of employees with up-to-date digital competencies and the level of productivity. The need to shift from subsidizing inefficient employment to large-scale workforce retraining is substantiated as a key instrument for reducing structural unemployment and ensuring technological modernization.

ANALYSIS OF METHODS FOR ASSESSING THE PERFORMANCE OF CONTRACTUAL POLICY MANAGEMENT OF AN ECONOMIC ENTITY
Author(s): D.F.Zakirova

This article is devoted to the study of methods for evaluating the effectiveness of managing the contractual policy of an economic entity, which is currently gaining particular relevance in light of the need to optimize financial results under unstable economic conditions, the importance and feasibility of implementing scientifically based methodological principles for managing contractual relations, preventing the conclusion of unprofitable contracts, and minimizing business economic security risks. In addition, company debts are a powerful means of pressure on business, so within the framework of preventive protection, special attention should be paid to evaluating the effectiveness of managing the contractual policy of an economic entity in order to identify problems in this area and subsequently eliminate them.

LOGISTICS COSTS AS A PRICING FACTOR IN DISTRIBUTION LOGISTICS OF THE FISHING INDUSTRY
Author(s): O.I.Zhuleva

This article examines the issues of final product pricing and the factors determining pricing policy in the Russian fishing industry. Particular attention is paid to logistics costs, with a particular emphasis on the transport component, as their share in production costs is often significant, especially for the most popular types of marine bioresources and processed fish products sold to end consumers in the retail market. Furthermore, the study focuses on the issue of optimizing logistics costs as one of the most important factors influencing the pricing policy of industry companies and the formation of retail prices.

PROSPECTS FOR THE APPLICATION OF ARTIFICIAL INTELLIGENCE IN BRAND MANAGEMENT
Author(s): Yu.K. Gritsay, V.V. Nikolaev

This article examines the key promising areas for applying artificial intelligence technology during a period of active digital transformation. Brand management processes are explored, including hyper-personalization of communications, predictive analytics, forecasting, and customer experience management. Key positive and negative factors in integrating artificial intelligence into modern branding practices are identified. A conceptual model of brand management based on artificial intelligence technology is proposed.

Branding in the Age of Artificial Intelligence
Author(s): Yu.K. Gritsay

This article explores the principal advantages and drawbacks of branding evolution amid the rapid progress of artificial intelligence technologies. Through detailed analysis, several emerging trends in contemporary branding are identified. The paper also reviews key AI-powered tools and solutions developed by Yandex as well as other leading Russian and international companies in the artificial intelligence sector. The practical significance lies in the recommendatory nature of the identified trends for branding practitioners.

AN ECONOMIC AND LEGAL ANALYSIS OF THE INSTITUTION OF PUBLIC PROCUREMENT
Author(s): V.A. Maksimov

The article presents an economic and legal analysis of public procurement. Efficiency is viewed as multidimensional, including budget savings, long-term utility, quality, and innovation. The balance between price and quality, the role in social functions, and constitutional compliance are substantiated. Approaches to harmonizing economic and legal criteria are proposed.

ANALYSIS OF THE CURRENT MECHANISM OF REGULATION OF THE RUSSIAN MARKET OF EXCLUSIVE JEWELRY MADE OF PRECIOUS STONES AND METALS
Author(s): O.V.Umgaeva

The creation of exclusive jewelry made of precious metals and stones (DMDK) is the flagship of the development of the sphere, a specific area that characterizes the economic and creative development of the country. State regulation of the sphere of DMDK turnover and products made from them involves a simplified mechanism for registration and accounting of copyright and jewelry activities. Nevertheless, the proposed form of registration by an artist-jeweler is not in demand by jewelry creators: at the beginning of 2026, 20 people were registered in the new status. The purpose of the analysis outlined in this article is to identify the causes of this situation.

The analysis revealed a number of factors requiring legislative amendments. First of all, this is a clarification of the concept of exclusivity in relation to jewelry and, as a consequence, measures of an economic and non-material nature that contribute to the development of jewelry creativity. The work is of practical importance because the proposed legislative adjustment is aimed at increasing the transparency of the turnover of precious products, improving the mechanism of its accounting with the unconditional support of creative activity.

JUSTIFICATION OF THE SOCIO-ECONOMIC FEASIBILITY OF THE INTRODUCING MENSTRUAL LEAVE INTO THE RUSSIAN LABOUR PRACTICE
Author(s): M.A.Zharkova, E.A. Osterman

This article examines social and labour support measures for working women of reproductive age provided by employers and the rationale for the socioeconomic feasibility of introducing menstrual leave into Russian labour practices. Using data from the Dmitrovsky Municipal District, this article examines the willingness of working women, both with and without dysmenorrhea, and employers to support the idea of ​​introducing menstrual leave in Russia. Using an online questionnaire survey, semi-structured interviews with female employees, and expert interviews with employers and specialists, it was concluded that introducing comprehensive social and labour support for women is feasible. The article includes the calculation of an economic model for assessing the cost of introducing menstrual leave and the calculation of the total economic losses from absenteeism and presenteeism. The modeling was based on the Australian BCEC calculation methodology and the presenteeism and absenteeism coefficients provided by a Dutch national study. The data demonstrates the direct impact of menstrual pain on labour productivity and economic consequences, and provides an economic rationale for introducing menstrual leave into Russian labour practices. At the end of the article, the authors offer recommendations for human resource investment.

PROJECT ACTIVITY IN EDUCATION: CONTOURS OF A NEW REALITY (FOLLOWING THE RESULTS OF THE 1st INTERREGIONAL ROUND TABLE WITH INTERNATIONAL PARTICIPATION)
Author(s): O.V. Vasina, V.A. Sayapin, A.S. Gonashvili

The article presents an analytical review of the key ideas and results of the 1st Interregional Round Table with international participation "Project activity: a situational solution or a competency of the future?", organized by the Department of Sociology of SPbSIT(TU) and the departments of the Institute of Education Development of the Republic of Tatarstan. The focus is on the discussion about the transformation of the project method from a tool for solving specific problems into a universal competency necessary for successful socialization and professional fulfillment in modern reality. The risks associated with the formalization of project activities, "burnout" of participants in the educational process, and fragmentation of the scientific agenda are analyzed. The reports of participants representing academic, higher, and school education in Russia and Serbia are summarized.

.